Performance AAF (Affordable Art Fair) – Amsterdam

Today, Will’s Art Warehouse still stands and the Affordable Art Fair has become something of a global phenomenon. The success of the British and American fairs encouraged Will to explore other markets and the Affordable Art Fair now takes place in Amsterdam, Brussels, Milan, Singapore, Hamburg, Mexico City, Rome, Seattle, Stockholm, Hong Kong and Maastricht. Globally, over 1.4 million people have visited an Affordable Art Fair, buying over €238 million worth of art.

But Will didn’t just stop with the Affordable Art Fair. He also founded contemporary art-hub PULSE, held annually in New York and Miami; co-founded Asia’s leading art fair, the prestigious Art HK (which has since become Art Basel in Hong Kong); as well as being a shareholder in Art India, the sub-continent’s first international art fair, attracting over 190,000 visitors since its launch in 2008.

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